Value Proposition

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Value Proposition

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    What is your value proposition? This is a question that every business owner should be able to answer with passion, confidence and clarity. You need a clear meaningful value proposition for each line of business in your company.

    So, What is a value proposition (VP), and how is that different than my slogan, or my elevator speech or my unique selling proposition or my product description or my positioning statement .

    Well the confusion is understandable. And it’s because all of these things are related concepts and they really flow out of your value proposition.

    This topical training will explain the differences, the value your business will discover by having a clear VP, and how to create a great VP.

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